Our black Omloop jersey is like a wearable scrapbook, capturing the colors, textiles, and whimsical medieval architecture of Flanders and Ghent, the start and finish of Omloop Het Nieuwsblad. It’s a tribute to a region where cobbles are king and every corner tells a story.

But then we thought, what if we made it white? The white Omloop isn’t just a color swap; it’s a full remix. We added a few surprises, like calibration circles inspired by my Technics SL-1200 Mk II turntable. Yes, it’s a nod to vinyl—think Spotify, but tangible and slightly hipster.