EDDY MERCKX RACES ACCROSS AMERICA
BRANDING | EVENTS | PROMOTIONS
Initially hired as a brand consultant when Merckx was sold __. We planned a campaign to re-identity Merckx as The Belgium brand in english speaking countries and update the graphics to recall their incredible heritage.
In the next phase we were contracted to increase the visibility of the Merckx brand in the US. We began by starting a successful grassroots Social Media campaign in the Northeast that provided a successful model that other regions could easily follow. After we felt that appetites were whetted, we arranged to have the bikes prominently displayed in influential bikes shops and made them available to test ride.
We teamed up with our friends at 230 5th Ave Rooftop Bar to throw a gala event debuting the Merckx 525.