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GREEN AND BLACK

IDENTITY DESIGN | AD PROMOTION | PRINT | ACCESSORY DESIGN | EVENT DESIGN  

GFNY or Gran Fondo New York started as a fledgling "cycling marathon" in 2011. Since then it has grown into a cycling empire with over 17 franchisees in countries from Israel to Indonesia. The branding and strong identity have become iconic in the cycling world, as the brand has eclipsed __ that it threatens to become    We began by reducing the colors to black and the now iconic GFNY green. This style is used across the many assets, rode signs, jerseys event posters, car wraps, ads videos and websites. Each year the new version of the kit, a variation of the green and black stripes is related at an event in Times Square and the subsequent branding follows suit, at once fresh and new as well as instantly recognizable as GFNY

 

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