Updating a classic
IDENTITY DESIGN | BICYCLE DESIGN | WEB DESIGN | DIGITAL MARKETING SPORTSWEAR | ACCESSORY DESIGN
Working with Greg LeMond to rebrand his company is a dream job for anyone who loves American cycling and his classic brand. First we created new identities for the company, the "Washoe" and the Revolution trainer.
Then the livery for the bike itself, orange and blue highlights with all new branding, the bike received rave reviews: “The Washoe had us drooling,” Men’s Journal gushed. “I love the way this bike looks and the way it rides,” .
Then we designed a new web site that included an extensive a history section highlights LeMond's own collection of photos from his racing career but with the addition of a modern bike builder that allows customers to configure and order bikes online. Once the site was finished we created animated gifs for a google and facebook ad campaign as well as a print ad for Bicycling and trade show magazines.