i challenge myself
Getting kids back on bikes
IDENTITY DESIGN | EVENT PLANNING | SPORTSWEAR DESIGN
We are proud to be involved with I Challenge Myself, an important program in NYC that puts kids in underserved communities on bikes. They become confident venturing out of their own neighborhoods and eventually they ride 100 miles, for many the furthest they have been from their homes and something they couldn't have conceived of doing a few months before attempting it.
We have contributed by building them a website, designing identities and jersey for the kids. But what a small program like this needs is money so we have put most of our energy into fundraising events that would appeal to our cycling community.
So far we have had dinner with Greg LeMond and City Winery, A ride with George Hincapie, a roller race with Floyd Landis. In the past three years we have partnered with the NYCC, the largest cycling organization on the east coast and they have contributed generously with the proceeds from Escape NY, their largest event of the year. So far we have raised over 80,000 dollars for these incredible programs.