The Bicycling Bicycle Lawyers
Lucarelli & Castaldi have made themselves indispensable part of the NY and Nj cycling scene, sponsoring many events and supporting charities and teams. And they really ride too, Phil Castaldi grew up racing in Central Park and still participates in some of the events he sponsors. Our goal was to made simple clear designs on promotional items that we handed out at parties races and rides always reminding people that what Lucarelli and Castaldi did as well as their sincere devotion to cycling.
We gave out framed jersey awards to top bike shops in NYC.
We painted a Burberry bikes Burberry kits which garner a lot of attention on the road and online.
Fun viral videos, Greg LeMond agreed to this fun viral video which was seen by over 800,000 people. After its success he agreed to shoot a commercial with them that we wrote, and directed and was aired during the Tour de France as well as featured on their socall media channels and website homepage