We make customers into fans, products into lifestyles and businesses into brands.
You have a passion for cycling and the outdoors; the shiny bikes, the communal suffering, the pageantry of the Tour. So do we, and we know how to reach the community of like-minded enthusiasts eager to share your spirit. Today customers are buying the story as much as they are the product, they want to participate and interact with appealing brands.
WE HEAR YOU
First we listen. We want to find the root, the essential core of your brand and help you define what makes it unique to differentiate you in your market. What’s working so far and what’s not.
A LOGO, IDENTITY OR A BRAND?
There is some confusion between the words logo, identity and brand, which are often used interchangeably. A logo is business jargon for an identifying mark or type design to signal a business entity. An identity is a package of visual devices that an organization uses to communicate the brand, such as graphic imagery, a color system, fonts and yes, a logo.
A brand is the relationship between an organization and an audience.
A brand is not the same as a product. People buy products but they have relationships with brands, and that is what we are trying to accomplish.
FACEBOOK OR GOOGLE?
Organic or targeted ad buy? Paid or organic search? SEO (Search Engine Optimization) or PPC (Pay-Per-Click)? Would a blog or a YouTube Channel be worth the effort or cost?
The right answer depends on a variety of factors including audience behavior, available budget, and your organization’s marketing goals. We have successfully implemented many digital marketing campaigns and will help you navigate the choices to achieve optimal results.
EVENTS, LIVE AND IN PERSON
We have hosted events for our clients with cycling celebrities including Greg LeMond, George Hincapie, Floyd Landis, Erik Zabel, Andreu, Christian Vande Velde, Bob Roll. With a celebrity attraction it's easy to attract a lot of people and attention to an event and It's a great way to associate your brand with or get an endorsement from a star athlete.
If you want social media to be an effective marketing channel for your business, it’s crucial you develop a strategy. A positive customer experience leads to an engaged buyer; it’s as simple as that.
Your brand’s social media account is an extension of your brand’s identity. How you portray yourself on social media plays a huge role in how people feel about you.