VIDEO/ANIMATION PROMOTION | IDENTITY DESIGN
Patch is a hyper-local news app, you type in your zip code and you can see what is happening in your neighborhood. They are all over the US but they tend to have more traction in rural areas so they enlisted us to use cycling, both on-line and in the street to help promote the app. First we designed a jersey that advertised Patch clearly explaining what the product is. Thirty very visible moving billboards who ride fifteen plus hours a week. Additionally the cyclists are all are active Social Media users who often posts pics of themselves in their bike jerseys using the hashtag #findyourpatch.
To further promote the app, we invented the Apper boy, a cartoon about a modern day paperboy who throws the virtual app to people's phones and saves the day (video above)