A little help for our friends at Rapha RCC
IN-STORE PROMOTION | SPORTSWEAR DESIGN
Rapha is nothing if not an excellent example of growing a company through brand identification and marketing. They have quickly become one of the most recognizable brands in cycling and one of only a few that truly can be called lifestyle brands. They approached PoseurSport our __design brand put on a show in their flagship SOHO shop. The show entitled "Somebody's always faster than you" https://www.tobedetermined.cc/journal/2017/2/rapha-x-poseur-sport-event consisted of painted bikes, posters, paintings and kit design. It ended up brining in more people than any opening in the shops history and was second only to the grand opening, attracting over 600 people many of whom had never been to the shop before.
In addition to the show, we have been commissioned by Rapha to design several jersey. More on that soon.