t.a. streetopia

 

What is Streetopia?

EVENT DESIGN | VIDEO PRODUCTION | IDENTITY DESIGN 

"Imagine streets where people are prioritized over cars. Where pedestrians, cyclists, and transit users can move about safely and efficiently. Where neighbors can meet. Where communities can flourish."

Streetopia is Transportation Alternatives moonshot project that challenges New Yorkers to imagine a city that works with visually no cars. It was out job to explain in the simplest terms how that would work and plant a seed in peoples imagination to try and start a groundswell of support. We created a three minute animation that premiered at our event at the Museum of the City of New York to a crowd of 400 influential people, invited to a gala event. and then online to spread the word. The response was overwhelming, as the video helped to galvanize support by simply explaining what could be accomplished if we don't accept the status quo in urban planning.   

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