Red Poppies Alta Upcycle

Our UpCycle Program is a way to give our apparel a second chance and helps to reduce waste by keeping our kit out of landfills. By upcycling, we’re giving our kit a second life, reducing the demand for new resources, and reducing our environmental impact.

• Products that have slightly damaged in transit from our factory or gently tried on items are identified by our team.

• We thoroughly clean and refresh each piece, restoring to factory conditions.

• Every item is expertly ironed, prepped and finished, ready to begin its new life in style.  

• Upcycle products are final sale. Sorry no returns or exchanges.

• Some products may have minor imperfections (size Small has a tiny stain)

A timeless motif, reimagined. The Poppies jersey employs hand-painted watercolor florals, executed with graphic restraint. The result is a pattern both bold and minimal with modern graphic clarity.

The "Alta" Shirt.
Seven years ago, we created the resort shirt, the first button-down collared shirt made from top-tier Italian fabric, with the breathability of a modern cycling jersey and original hand-painted designs. It quickly became a favorite, not just in cycling circles, but beyond, and has since been copied countless times. The Alta Resort is a shorter, sleeker version, designed to pair beautifully with bibs, leggings, and running shorts; perfect for anyone who appreciates style with movement.

The button-down shirt has long been a shorthand for easy sophistication, the preferred uniform of off-duty intellectuals, jazz musicians, and those European vacationers who always seem to have effortlessly perfect hair. Yet, for all its appeal, the traditional version remains a contradiction: too formal for play, too stifling for actual movement. The Alta Resort Shirt solves this paradox with Italian performance fabric that offers breathability and ease, while maintaining a sleek silhouette. 

Hand-designed in NYC